Creativity

Creativity is something that is generated in parallel with new media as we learn when reading all of the articles related to user generated ideas. With Twitter as a prime example, users are the ones who generate what gets applied for usage in new media. When you look at Twitter itself, it was a user generated site that evolved strictly from user demand. As depicted in the article "Twitter Serves Up Ideas From Its Followers by CLAIRE CAIN MILLER" the creation of the @ symbol when referring to another user in their tweets. It also allowed other users to view the profile of the person who has been mentioned in a specific Tweet.

Creativity is highly embraced when dealing with new media in that companies are allowing users to be the innovators for their sites progression. The # tag symbol was another user demanded advent on Twitter. Although management did not like the idea and figured it would not catch on, users showed that they were wrong an indeed this feature was a must have for the sites existence.

Disney also experienced creativity through new media when their characters were used in a style of new media called a mashup. In the article, Disney Tolerates a Rap Parody of Its Critters. But Why? The New York Times, September 24, 2007; available at http://www.nytimes.com/2007/09/24/business/media/24crank.html,some famous rappers made a song/video that was on Youtube that was named "Crank That". They essentially remade the character movements into a clipped together in a reworked order that mimicked the songs and videos flow. Disney did embrace this change and never thought twice about this being an issue because it was a creative way of utilizing their product.